Mercati di Traiano Museum Rebranding

Mercati di Traiano is a museum in Rome, Italy that displays ancient Roman artifacts from Trajan’s emperor.

The museum has never had it’s own branding system apart from a shared brand system with all of the museums in Rome. The museum’s rebranding aims to create a contemporary, unique brand system while still respecting the history of the museum.

CLIENT Mercati di Traiano, Rome, Italy
ROLE Brand Strategy, Environmental, Print Design