When creating a self identity, I wanted something that represented me and was playful and fun. While doodling, I realized I could use my nickname, Jo, and turn the O into my favorite symbol, a smiley face. After coming up with the main mark, I decided to expand my identity into a pattern of symbols that represent me and things I care about. 


I had the opportunity to use surface imaging technology to create promotional materials. As an alternative to my yellow business card I printed my information on a holographic paper. I also designed and created a keychain featuring my smiley logo and website on the back to give to potential clients and use as promotion. 

Thanks for looking! 
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